You and your team have worked hard, yet your current growth rate and market valuation do not meet your expectations. Rather than lower your expectations or sell below your potential, leverage FortéOne’s SmartScale process to accelerate your growth and make your business a Category Leader.
Why SmartScale is so Critical for Middle Market Companies.
Moving a middle market business beyond incremental growth—to accelerated growth and scale—requires new thinking and processes. Your training, experience and the majority of the business articles and books you have read have been focused on “Incremental Gains.” But reaching your long-term potential takes more than incremental gains. You need to learn how to scale.
Scale Vs. Growth
Scale is when your revenue increases exponentially while minimizing your costs and maximizing your margins. Growth means adding revenue at the same pace you’re adding resources.
Your pathway to sustainable scale
Today’s success is built on creating and being viewed as the leader in new categories. Category creation means taking thoughtful steps to design a unique space around your company and product and changing people’s minds so that when they understand your category, they will find it essential and demand it.
There are rich rewards for companies who build and lead new categories because they earn over 70% of the economic value of their category. Companies that are scaling also win in other ways. They have the resources to dominate their category and attract the best and brightest team members.
To accelerate growth and reach sustainable scale, your middle market business needs a path geared toward delivering unique value and creating (and leading) a new category. Traditional strategy processes are not designed to build category leaders. Fortunately, our strategy process is.
We call this process SmartScale.
SmartScale Achieves Category Leadership and Scale for the Middle Market
SmartScale is an answer for middle market companies that want to rapidly increase equity value. With a process to help you develop innovations that can disrupt your industry, coupled with deep-insight analytics, you gain a granular level understanding of your audience—enabling you to give your customer “a better version of themselves” and making their life easier, more fulfilling, productive, and/or more profitable.
The SmartScale Process
We create value in a different way. The customer research and analytics in SmartScaleSM validates client facing innovation, identifies customer and prospect purchase behavior, and accelerates the number and lifetime value of customers. When these customers engage, they buy more and share your point of view with others—resulting in exponential growth of EBITDA.
- Proven Scaling Protocols
- Data Science Driven Intelligence
- Collaboration and Innovation
- Applied Wisdom
Not every business is a candidate for scale…Are you motivated to change the game in your industry?
FortéOne is looking to partner with enlightened leaders who are inquisitive and recognize the value of collaboration. Leaders looking to accelerate their growth and maximize Enterprise Value over the next 18-36 months—either in advance of an exit or because they are committed to unlocking their long-term potential. Together, we will help you reap the benefits of scale via Category Leadership.
