A proven process to achieve Accelerated Growth and Category Leadership

You and your team have worked hard, yet your current growth rate and market valuation do not meet your expectations. Rather than lower your expectations or sell below your potential, leverage FortéOne’s SmartScale process to accelerate your growth and make your business a Category Leader.

Download our SmartScale Brochure Here

Why SmartScale is so Critical for Middle Market Companies.

Moving a middle market business beyond incremental growth—to accelerated growth and scale—requires new thinking and processes. Your training, experience and the majority of the business articles and books you have read have been focused on “Incremental Gains.” But reaching your long-term potential takes more than incremental gains. You need to learn how to scale.

Scale Vs. Growth

Scale is when your revenue increases exponentially while minimizing your costs and maximizing your margins. Growth means adding revenue at the same pace you’re adding resources.

Scale vs Growth chart


Your pathway to sustainable scale

Today’s success is built on creating and being viewed as the leader in new categories. Category creation means taking thoughtful steps to design a unique space around your company and product and changing people’s minds so that when they understand your category, they will find it essential and demand it.

There are rich rewards for companies who build and lead new categories because they earn over 70% of the economic value of their category. Companies that are scaling also win in other ways. They have the resources to dominate their category and attract the best and brightest team members.
To accelerate growth and reach sustainable scale, your middle market business needs a path geared toward delivering unique value and creating (and leading) a new category. Traditional strategy processes are not designed to build category leaders. Fortunately, our strategy process is.

We call this process SmartScale.

Take the Preliminary Assessment Here

SmartScale Achieves Category Leadership and Scale for the Middle Market

SmartScale is an answer for middle market companies that want to rapidly increase equity value. With a process to help you develop innovations that can disrupt your industry, coupled with deep-insight analytics, you gain a granular level understanding of your audience—enabling you to give your customer “a better version of themselves” and making their life easier, more fulfilling, productive, and/or more profitable.

The SmartScale Process

We create value in a different way. The customer research and analytics in SmartScaleSM validates client facing innovation, identifies customer and prospect purchase behavior, and accelerates the number and lifetime value of customers. When these customers engage, they buy more and share your point of view with others—resulting in exponential growth of EBITDA.

  • Proven Scaling Protocols
  • Data Science Driven Intelligence
  • Collaboration and Innovation
  • Applied Wisdom

Not every business is a candidate for scale…Are you motivated to change the game in your industry?

FortéOne is looking to partner with enlightened leaders who are inquisitive and recognize the value of collaboration. Leaders looking to accelerate their growth and maximize Enterprise Value over the next 18-36 months—either in advance of an exit or because they are committed to unlocking their long-term potential. Together, we will help you reap the benefits of scale via Category Leadership.

Contact Us today to learn more.

In a groove or a rut?
Do the things that made you successful in the past no longer work? Are you struggling to successfully compete? It's time to challenge your current thinking to recategorize information and move beyond our habitual thinking patterns.
Where are you making money?
If you’re not focused on helping the right people, you’ll waste tons of time and money. You don’t want bad customers, and you don’t want to fool around with people who will never become customers.
At a fork in the road?
Most companies are forced to choose between growing organically, growing through acquisition, or delivering increased returns through process improvement and cost containment. There's a different way.
Customer service issues?
A smart, pleasant customer experience allows you to collect information leverage precise customer insights to quickly customize your interactions, products, product mix, and service to meet the wants and needs of your customers.
Stagnant or non-existent growth?
Are you struggling to grow in these uncertain times? Our two-day SmartScale Lab helps you get to the answer and explore the possibilities in both the present and future. Growth multiplies value five times more than operational improvement.
Category leader or follower?
If you cannot lead your current category, you must create a category in which your competition are weaker or irrelevant. Scale leads to category leadership, and category leaders capture 76% of category value

A few words from SmartScale Clients

“We hired FortéOne to improve our efficiency and profitability. Their consultants were excellent, and not what we expected. They all had years of hands-on experience, so it was natural for them to work alongside our staff, and everyone enjoyed working with them. The results were impressive.”

Mike Segretti, President, $85MM Construction Services Company

“The team at FortéOne did a great job helping Accella optimize our freight and distribution network as we rapidly acquired companies from 2015 - 2017. True professionals with a great understanding of the complexities involved in such an exercise. Highly recommend them.”

Scott Snider, EVP Operations, $500MM Specialty Chemical Manufacturer

Recent SmartScale Success Stories.

Private Manufacturing Firm with Seasonal Demand

Revised Strategy with new Financial Controls, Internal Processes, Pricing Approach, and Sales Targets. Margins up over 20% in first 6 months.


Privately Held National Technology Distribution Company

Revised Strategy with new Client Targeting, Pricing, and Sales Approach. Revenues up by 2.5X in 4 years, and Profits improved over 300%.