Historically, it was thought that competitive advantage came from having superior products, faster delivery times or cheaper pricing. And for decades, that business strategy proved to be effective. But thanks to advancements in technology, creative individuals with a disruptive mindset and a shift in the way businesses attain funding, businesses can no longer survive using these tactics. It’s no longer about competing in the market but disrupting and owning it.
Market disruptors enter the playing field with innovative offerings that deliver so much value to customers that they’re able to roll right over the competition offering better, cheaper, or faster products. These disruptive businesses have found an innovative way to answer customers unmet needs—and in some cases, answer a need customers didn’t even know they had. So, the company becomes the default choice for customers.
Disruption is not reserved for large tech organizations or well-funded startups. While industry disruptors like Amazon, Uber, and Airbnb tend to get a lot of attention, there are plenty of companies disrupting industries on a smaller scale. Every industry is seeing an increased pace of change and middle market businesses have plenty of opportunities to disrupt their own markets. By applying the innovative, outside-the-box thinking and disruptive strategies used by startups, middle market businesses can go from modest growth to sustained scaling, transforming a market and taking total ownership of it.
Too often, middle market business owners view selling the business as the only way to create real value. But when the sale eventually happens, a lot of money is left on the table. Middle market businesses do not need to sell to a private equity firm to create real value. By adopting a disruptive mindset, leveraging customer insights, and creating more value for clients by answering their unmet needs, middle market businesses can scale their business, maximizing its value when it comes time to sell.
Businesses looking to disrupt a market often need outside help. The FortéOne Accelerator is a hands-on, multi-year program in which businesses can leverage startup strategies to disrupt not only their own business, but the market, maximizing their enterprise value. Our Operating Partners have led countless businesses through significant transformation to help them reap the rewards often reserved for large organizations, well-funded startups, or private equity firms. By entering the Accelerator and adopting a disruptive mindset, business owners can achieve growth they never thought possible.
The FortéOne Accelerator is an immersive process in which our team helps you maximize the value of your business, so you can (eventually) sell it for top dollar—or keep it. We bring in all the people, tools, strategies, and protocols to the table in order to do this.
Unlike traditional consultants, FortéOne doesn’t focus on one-time minimal growth spurts—we help you disrupt your market to scale your business. Our Operating Partners have deep experience running successful businesses, and they use their expertise to help you ideate, problem-solve, and make improvements that have a substantial impact on your business’ bottom line.
If you’re an innovative leader who’s looking to think outside the box, contact the experts at FortéOne to learn how we can help you become an industry disruptor.
At FortéOne, we’ve been on the forefront of change as thought and implementation leaders for more than 20 years. Our mission is to help Family and Privately Held Business owners as well as Private Equity and Family Office investors become performance leaders in their respective industries. We are more than consultants—we are problem solvers who work side-by-side with you to deliver a business transformation that improves performance and accelerates change in your middle market company.